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Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies. Produced for SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled "The Magical Classroom" is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team. Client: SMART Technologies

Ad Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Associate Creative Director: Michael Willson
Art Director: Gira Moin
Writer: Erin Beaupre
Executive Producer: Francesca Marchese

Production Company: We Are Plus
Director: Judy Wellfare
Creative Directors: Jeremy Hollister, Judy Wellfare
Technical Director: Seth Pomerantz
Lead Animator: Peter Wallach
Animators: Matthew Amonson, Jeremy Bronson, David Bell
Flash Animator: Aleth Romanillos
Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo
Executive Producer: Zu Al-Kadiri
Line Producer: Kea Allcock

Production Services Company: Pioneer Productions
Producer: Agustin Ortiz

Prop Construction: SodaPasta, Buenos Aires