BBC "Electric Proms"

Brand New School London is very proud to announce its role in designing and directing a 30" promo trailer and additional visual content for advertising agency Fallon's campaign promoting the BBC Radio 2 Electric Proms. Radio 2's Electric Proms is dedicated to creating new moments in music. The trailer promotes this year's Electric Proms performances from Elton John, Robert Plant and Neil Diamond, taking place from Thursday, 28 October, until Saturday, 30 October at the Roundhouse in London.

Babies Branded with Tattoos

“Cumulous Brand” is an unsettling title for an art project with babies. The infant sculptures and photos were visualized and developed by Dietrich Wegner. “...babies are covered in multicolored tattoos in a meditation on how our identities evolve and how we declare them,” states Wegner.

Scion tC "Take On the Machine" Augmented Reality Game

Along with Scion, ATTIK recently launched the campaign's "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here are links to 72dpi versions of that ad, and the marker you can print out to play along:

Mountain Dew "Green Label Art TV" :30

30 broadcast/web spot, directed by Shilo's Evan Dennis via TracyLocke, also began airing in broadcast/cable media outlets on Friday, promoting Mountain Dew's new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Meticulously crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez's original designs.

2010 AICP Show Sponsor Reel Sequence

This 4-minute HD short film will debut tonight at New York's Museum of Modern Art as part of the premiere of the 2010 AICP Show, The Art & Technique of the American Commercial. Over the weeks to come, it will travel on with the Show to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond.