Brand New School London is very proud to announce its role in designing and directing a 30" promo trailer and additional visual content for advertising agency Fallon's campaign promoting the BBC Radio 2 Electric Proms. Radio 2's Electric Proms is dedicated to creating new moments in music. The trailer promotes this year's Electric Proms performances from Elton John, Robert Plant and Neil Diamond, taking place from Thursday, 28 October, until Saturday, 30 October at the Roundhouse in London.
vendredi 22 octobre 2010
jeudi 7 octobre 2010
jeudi 2 septembre 2010
Along with Scion, ATTIK recently launched the campaign's "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here are links to 72dpi versions of that ad, and the marker you can print out to play along: