samedi 29 mai 2010

Commonwealth Bank of Australia "Goals" and "Resolutions"

15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya."

Commonwealth Bank of Australia "Goals" from Nathan Love on Vimeo.

Commonwealth Bank of Australia "Resolutions" from Nathan Love on Vimeo.


Project Name: Commonwealth Bank of Australia "Goals" and "Resolutions"
Project Length: 2 x :15
Debut Dates: "Goals" 5/2/10, "Resolutions" 5/10/10 (Australia only)

Client: Commonwealth Bank of Australia

Ad Agency: Goodby, Silverstein & Partners
City/State: San Francisco, CA
Associate Creative Directors: Mike Mazza, Mark Dunn
Art Director ("Goals"): Jason Warne
Copywriter ("Goals"): Steve Nathans
Art Director ("Resolutions"): Antonio Marcato
Copywriter ("Resolutions"): Thomas Kemeny
Producer: Barbro Eddy

Production Company: Nathan Love
City/State: New York, NY
Director: Nathan Love
Creative Director: Joe Burrascano
Executive Producer: Mike Harry
Producer: Derrick Huang
Art Director: Morgan Schweitzer
Project Lead: Frank Naranjo
3D Animation Lead: Ryan Moran
3D Animators ("Resolutions"): David Han, Eric Bribiesca
2D Animators: Matt Lee ("Resolutions" only), Steig Retlin
Rigging: Vadim Kiyaev
Lighting & Rendering Lead: Denis Kozyrev
Texture/Lighting/Composite Artists: Denis Kozyrev, Richard Kim
Pipeline TDs: Stephen Mackenzie, Jesse Clemens
Modeling ("Goals"): Denis Kozyrev, Arsen Arzumanyan
Modeling ("Resolutions"): Youngmin Kim
Editing / After Effects: Kristjan Zaklynsky

"Goals": Swamp Samba by Shawn Lee's Ping Ping Orchestra
"Resolutions": Courtesy of Getty Music

Final Mix Company: One Union Recording
City/State: San Francisco, CA
Mixers: Eben Carr and Andy Greenberg

Voiceover Company: RMK Voice Productions
City/State: North Sydney, NSW
Voiceover Artist: Andrew Carlton

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